Organisations today handle a huge mix of information from various sources like files, emails, websites, and social media. It’s becoming difficult not just to locate the right information at the right time, but also to extract value from all this data. Doing this well helps businesses remain competitive, stay ahead and make informed decisions.

Developing a good enterprise search strategy powered by Artificial Intelligence (AI) and Machine Learning (ML), businesses can not only quickly locate the information they need but also ensure they are utilising all the data they collect. 

The imperative for enterprise search

The modern organisation is a complex maze of information stored in various formats, locations and systems – be it internal servers, cloud-based applications, or even paper documents. The sheer volume of data, in Microsoft 365 alone 2 billion new documents are added every day, coupled with the necessity to access it promptly, makes it critical for organisations to invest in an effective enterprise search solution. A lack of this can result in wasted time, decreased productivity, and potentially detrimental business decisions based on incomplete or outdated information.

In light of the increasingly intricate legislative landscape, it becomes paramount to adeptly address eDiscovery and FOI (Freedom of Information) obligations. An effective enterprise search solution stands as a valuable resource for organisations, aiding them in navigating these intricate challenges effectively and efficiently.

What is enterprise search?

Enterprise search is the systematic process of locating, retrieving, and presenting information within an organisation. It goes beyond traditional search engines by indexing and searching content across various data sources such as databases, intranets, emails, documents, and more.

At Inform we believe enterprise search is crucial for modern businesses to enable:

1. Improved decision-making: Informed decisions are the backbone of a successful enterprise. Enterprise search empowers employees at all levels to quickly find the information they need, enabling better decision-making based on up-to-date and relevant data.

2. Enhanced productivity: Searching for information manually can be time-consuming and frustrating. Enterprise search can streamline this process, by providing a central solution for finding information regardless of the format or the system the information is stored in, saving valuable employee time and increasing overall productivity.

3. Efficient knowledge management: Organisations accumulate vast amounts of knowledge over time. Enterprise search helps in organising and cataloguing this knowledge, making it easily accessible to all employees, regardless of their location or department.

4. Compliance: In regulated industries, enterprise search aids by facilitating the precise retrieval of data, ensuring compliance with data security, privacy regulations, eDiscovery, and FOI (Freedom of Information) requirements.

5. Competitive advantage: In a data-driven world, companies that can harness their information effectively gain a competitive edge. Enterprise search can aid in uncovering insights, trends, and opportunities that might otherwise go unnoticed.

Limitations of traditional enterprise search

While traditional enterprise search solutions have provided some level of relief, they are not without their limitations. Keyword-based searches often yield too many irrelevant results or, conversely, may miss important data if the exact terminology is not used. Furthermore, these systems are generally incapable of understanding the contextual relevance of information.

How AI can help improve the enterprise search experience?

1. Improved relevance and accuracy: AI algorithms can assess the context of a query and deliver more accurate results. Machine learning models can also continuously learn from users’ behaviour to improve future search outcomes. ChatGPT is a excellent example of how this works.

2. Natural Language Processing (NLP): NLP capabilities allow the system to understand human language in a way that goes beyond simple keyword matching. This makes it easier for employees to find what they are looking for, even if they cannot remember specific terms.

3. Semantic Search: AI-powered semantic search understands the meaning and relationship between words. This enables the system to provide results that are conceptually related to the search query, thus widening the scope of relevant information retrieved.

4. Automation and Categorisation: Through machine learning algorithms, the system can automatically categorise and tag information, making it easier to sift through large data sets. This enables the ability to extract and categorise key information from unstructured content in text documents, enabling improved search relevance. It can identify essential phrases, sentiment, and language, thus allowing the search engine to understand the context and content of documents. For organisations that store a considerable amount of visual data, AI can categorise, tag, and describe visual content. This feature ensures that relevant images and videos are also included in the search results.

5. Real-time Data Analysis: AI can analyse real-time data and provide instant insights, which is particularly useful for monitoring trends and making timely decisions. This capability empowers organisations to swiftly adapt to changing conditions and capitalise on emerging opportunities. By processing and interpreting data as it’s generated, AI ensures that decision-makers have the most up-to-date information at their disposal, enhancing their ability to make informed choices and stay competitive in today’s fast-paced world.


As the volume of organisational data continues to grow, the limitations of traditional enterprise search solutions become increasingly apparent. AI offers promising advancements in the field, transforming enterprise search from a simple retrieval tool into a powerful asset for data interpretation and decision-making. Investing in AI-enhanced enterprise search solutions can, therefore, unlock the immense value of information that organisations hold, boosting productivity and ensuring more informed business decisions.

If you want your business to thrive in this data-rich age, harnessing AI for your search needs isn’t just smart – it’s essential. Don’t let your valuable data go underutilised. Dive into AI-powered enterprise search now and be the leader in your field. Ready to elevate your enterprise search game? Let’s get the ball rolling!

Ready to unlock the power of your information? Get in touch!